Notes on design, development, and growth.
We're preparing the first edition of the Choosy journal. Here's what's on the editorial calendar.
Branding
What makes a brand identity actually work
A practical look at building identity systems that hold up past the first launch.
Web Design
Website redesigns: when it's time, and when it isn't
How to tell if your site needs a rebuild or just a few honest fixes.
AI & Automation
Where AI automation actually saves agencies time
The workflows worth automating first, and the ones to leave alone.
Custom Software
Build or buy: an honest guide to custom software
When off-the-shelf is enough, and when custom pays for itself.
Web & Product
Performance budgets that survive real projects
Keeping a site fast after launch, not just on launch day.
Strategy
Scoping an MVP your team can actually ship
Cutting scope without cutting the point of the product.
The journal launches soon with the topics above. Check back for the first edition, or get in touch if there is a subject you would like us to cover.